Dear Physician, Reclaim Your Name from the Doctor Ratings Websites

If you’re a doctor and you want more patients, then you need to rank better in Google search engine result pages. To do so, you’ll need to compete against your peers for keyword terms related to your specialty and your city (e.g., psychiatrist, Atlanta). But you’re also going to need to compete against doctor ratings… Read more »

3 Lessons Learned about Content Marketing from Noir Fiction the Summer after Allen Ginsberg’s Death

In the summer of 1997 on the campus of the Jack Kerouac School of Disembodied Poetics, located behind the University of Colorado’s practice football fields, a handful of graduate students listened to the noir writer Will Christopher Baer read from his new short story. Baer described his scene: a young man just out from a three-year… Read more »

Produce Creative Relaunches Site for Seattle Poet Shin Yu Pai

In mid-July, Produce Creative launched the new website for Seattle poet Shin Yu Pai (www.shinyupai.com). The website features Shin Yu’s books of poetry, paper and book arts, and photography. “Vishal and the staff of Produce Creative helped me to relaunch my professional website at a time when I was preparing for an art exhibition and… Read more »

What Is Authentic Marketing?

Marketing as we know it is either about disrupting a normal flow to your chosen, branded tributary or positioning your brand in the way of water’s constant flow. It is about influencing the public and private dialogues of your target audiences and using your power – whether that power comes from your brand’s existing clout, your advertising budget, your clever agency or your multi-tiered, multi-targeted, multi-metro best-ever campaign – to change behavior.